Aims and Scope

Aims of the Journal

The Journal of Digital Innovation and Multidisciplinary Business Research (JDIMBR) is dedicated to advancing knowledge and fostering dialogue at the intersection of digital innovation and multidisciplinary research across various business domains. Our journal serves as a forum for academics, researchers, practitioners, and policy-makers to share insights, theories, and methodologies that enhance our understanding of digital innovation’s transformative role in contemporary business practices and strategies. The journal aims to:

• Promote research that explores the influence of digital technologies on business innovation, processes, and ecosystems.
• Encourage cross-disciplinary studies that connect fields such as information technology, business strategy, entrepreneurship, management, marketing, and economics.
• Address emerging trends in digital transformation, including artificial intelligence, big data analytics, blockchain, cybersecurity, and the Internet of Things, as they relate to business development and performance.
• Support research that explores how businesses and organizations can effectively navigate the digital landscape to improve operations, customer engagement, and sustainable growth.
• Provide a platform for international collaboration and exchange of ideas that foster a deeper understanding of digital-driven business transformations.

Scope of the Journal

The Journal of Digital Innovation and Multidisciplinary Business Research welcomes original research articles, case studies, reviews, and theoretical papers. Topics of interest include but are not limited to:

• Digital Innovation and Transformation: Studies on the impact of emerging digital technologies on business models, market competition, and consumer behavior.
• Cross-disciplinary Approaches: Research bridging disciplines like management, IT, psychology, sociology, and economics to address complex business challenges in the digital age.
• Data Analytics and AI in Business: Application of machine learning, AI, and data science to business decision-making, customer insights, and process optimization.
• E-Business and Digital Marketing: Trends in digital marketing, e-commerce, and online consumer engagement, as well as their implications for brand and market strategy.
• Sustainability and Digital Innovation: Exploration of how digital solutions contribute to environmental sustainability and corporate social responsibility.
• Policy and Regulation in Digital Business: Analyses of regulatory challenges in the digital economy, including privacy, cybersecurity, and ethical considerations.